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Medical & Pharmaceutical Copywriting
and Creative Direction
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Click on a thumbnail below to view sample brochure in PDF format.
(If you do not have an Adobe Acrobat PDF Reader, click here)
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Diagnostic Products
This trade show tie-in draws a parallel between diagnostic products and people's long-term well-being.
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H. Pylori Comic
"Ulcer Tales" tells the story of H. pylori in a comic book format -- to educate representatives who sell diagnostic tests about this disease-causing organism.
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Chlamydia Testing
This
in-depth brochure explains why it's important for physicians to look at
"The Big Picture" when deciding whether to test patients for chlamydia.
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Strep A Testing
Targeted
to pediatricians, "A Radical Difference" uses children's drawings to
communicate the test's benefits and unique features.
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H. Pylori Testing
A fun sales aid that characterizes H. pylori as "America's Most Wanted," and shows how physicians can find and eliminate it.
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Point of Care Testing
To
show the importance of bedside diagnostic testing, this sales aid
explains how the instrument functions in "The Patient-Centered
Universe."
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Signify Sales Aid
With a wide range of pregnancy tests on the market, Signify stands out from the crowd as a "Towering Achievement."
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Blood Bank Testing
"A Revolutionary Approach" uses monochromatic nature images to paint a picture of the instrument's advantages.
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Pregnancy Testing
Natural Simplicity" communicates the major benefit of this test -- its easy-to-read results.
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